Whiteboard explainer videos are some of the most recognizable videos out there. They have a very iconic style that is very pleasing to people which is what makes them the perfect marketing tool for any business. Making whiteboard explainers is actually pretty simple as long as you follow some guidelines and in this article, we are going to talk a little bit about some of those guidelines so make sure you keep on reading until the end of the article.
Make sure to explain a story
With any explainer video, but particularly when it comes to whiteboard explainers, it is important that you tell a story because that is exactly what will make the viewer connect to the video and by doing so connect to the product, service or just your business in general. Because of the way that these videos are set up, they are also a great way to educate people through a story, so that is definitely something that you should make sure you do.
Create some animated characters for the video
When you are telling a story, nothing can make that story come to life more than some really great characters. Since whiteboard explainer videos are based on animation, making some great animated characters to go with the story that you are telling is a great idea. The characters should always be a representation of your target audience because that will make the viewer connect to the audience even more because they can identify with them. This is a great way to add a personal touch to the video and make it more enjoyable and memorable at the same time.
Don’t forget the interconnected drawings
The best thing about whiteboard explainers is that they have a way of capturing the audience’s attention and keeping them entertained throughout the video and the way they do that is with the interconnected drawings. As the story goes on, the drawings should always be interconnected because that’s what will make the viewer feel like the story is unfolding right in front of them. This is not only very interesting to watch, as we already mentioned, but it also creates a feeling of suspense and anticipation that also makes people keep watching till the end.
When we said you’d have to follow some guidelines, we didn’t say that they’d be complicated, and as you can see they are very simple indeed. Since whiteboard explainer videos are so easy to make, why not follow these steps and make one yourself? We definitely think it will be worth it.